It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. Not all visitors to your website will turn into subscribers straight away, … Selling digital magazines is an area where we could all use new ideas, and one that’s always evolving. You can sell old magazines and newspapers to vintage and antique dealers, as well as private collectors. They have no paywall in place, no digital subscription option, and no way to easily create effective landing pages. (Covering everything we need to consider to survive as a species) When it comes to selling a magazine subscription, make sure to offer a deal. I write and edit a vintage magazine – digital of course, although prints can be ordered via our current only publisher, Joomag. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 In the 10 days prior to the campaign, the publisher sold $1,995 of subscriptions. Send them to Apple for fulfillment, and you don’t owe Apple a dime. However, a small company, it is a bit daunting, and none of us here are tech savvy. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. Include a special offer for them when you send a renewal or billing notice— the cost is minimal. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”, “We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”, © 2021 Mequoda Systems, LLC • 101 FEDERAL STREET, SUITE 1900 • BOSTON, MA 02110 • (617) 217-2559 & (866) 713-1005. We create high-converting lead magnets that are promoted to their target audience with Facebook and Instagram advertising. Introduction to Selling Subscriptions With WooCommerce There are many ways to make money online, including by selling products or services with WooCommerce . For more, read How to Use Six Sigma for Subscription Offer Testing. That means that they don’t have to re-sell these subscribers every year. Possible tactics to increase your conversion rate includes: 1. As an affiliate, you’ll need a host of other tools to keep your business operating efficiently. At Mequoda, we always build a web magazine subscription website as a companion to our publishing partners’ magazines. By using this site, you agree to our Privacy Policy. Selling memberships/subscriptions requires you to convince customers that they will get good value from their recurring payment – and will continue to do so. Here is Apple’s page on how to do that: https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List A Huge Boost in Paid Magazine Subscriptions. If you’re making even the smallest effort at online audience development, you’re … Abundant thanks, If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. Michelle — The Apple newsstand will certainly enable you to reach a wider audience — they won’t laugh at you — but you had better count on doing the marketing because you’re going not going to have Apple driving a lot of traffic to your magazine. To hear the full strategy. One of the biggest archives we know is offered by Scientific American. To explain simply, we did this through methodological email testing. Copyright © 2020, Nearview Media LLC. I appreciate your reference to working with Apple/Newsstand. Besides the obvious benefits of audience development, subscription websites for web magazines are vital in selling digital magazines, because you can do so directly from your website. Thus, each auto-renew subscription is actually worth approximately $56 over the lifetime of the subscriber. When you look at lifetime value, the magazine normally generated $5,620 in LTV revenue over a typical 10-day period. The following list presents the best-selling ten magazines in Japan from October 2014 to September 2015. Wait, how can you use Apple for fulfillment for a subscription website that’s not an app? Bundling that archive with the digital magazine (and leveraging decoy pricing) consistently delivers more sales and revenue than the digital magazine or the library alone. The magazine I worked with typically sells 10 subscriptions per day through various channels. If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. Magazine Subscriptions Today's Deals Best Sellers Advanced Search Gift Ideas Manage Your Subscriptions Kindle Newsstand Magazines Help Prime Member Exclusive Magazine Offers Discounts, and special offers on best-selling magazines, exclusively for Prime members. This is a common practice used as an incentive for readers to buy subscriptions instead of single issues of your magazine. Why? If you are also selling a print version, the digital version is generally priced at 20-60% of the print price. If you do it more often than that, you will condition your audience to wait for a big sale and campaign response rates will fall off dramatically. Sell digital access to your content on Issuu, as a subscription, single issues or eBooks. If you have always dreamed about having your own magazine, then there’s no better time to start than now! In the interim, we’ll continue to build out their email list rapidly. read about how we manage Six Sigma marketing campaigns for our publishing partners. Sellwire is a platform to sell digital goods online easily. Lesson #1: Avoid Most Payment Processors. If your magazines are uncommon and contain meaningful non-fiction content please read on. I need more clarity as to how to structure that deal…Would also want to publish to other platforms, Nook, Kindle, etc. However, individual sales on your website don’t constitute a steady income stream. I send email updates 1-2 times per month with digital media tips and strategies for publishers. Selling a magazine subscription is now possible Selling a magazine subscription is now possible Start selling and managing your magazine issues through subscriptions. EatingWell Meredith Corporation $5.00 $ 5. Sell Magazine Subscriptions for Businesses Do you have a favorite magazine? How to Sell Magazine Subscriptions There are two basic business models for publishing: Controlled circulation – magazines are sent only to subscribers who meet certain criteria, often for free, established to meet an advertising strategy. While this campaign was off-the-charts successful, it’s not something that can be done more than a couple times per year. Have any tips or tricks we should include in this list? The publisher’s subscriptions include a non-optional, auto-renew program. Do I still need to pay the $575 publishing fee and the $99 developer fee? These offers are no strings attached free magazines, except a short survey in some cases. etc. Let me add to that question: … and even if it’s not an app, it can be gated behind registration (e.g., if you feed to the Apple News feed)? How to Use Six Sigma for Subscription Offer Testing. They make as much money in year-one subscription revenue as they spend on advertising. So, generally we recommend starting with Apple, adding Amazon Kindle, and then adding Google Play. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. Become an Affiliate of Magazines.com and earn commissions while you help drive traffic to your website! Date: February 10 I’ve build my Premiere issue, not released yet, in Apple’s iBook Author… (not optimum, but a familiar environment). Selling your magazine without a soft offer, like a free trial or a free incentive, is tough. Sell subscriptions for your publications Not only you can sell your publications on Flipsnack, but you can even make things easier for your readers and offer them a subscription. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. As we note in other posts on this site, Apple is the big player in digital newsstands, Kindle is a distant second, and Google Play an even more distant third. There was a time when people would subscribe just to say they had a … It’s a numbers game: The more phone calls, the more people you speak to, creates a greater chance … Subscription forms embedded on every page within the website. Align your product with a … Apple doesn’t have a newsstand anymore, so you’ll need to create an app and submit it for approval to Apple. A gated website cannot be distributed through a newsstand and doesn’t need to be. Embedded videos Sell digital magazine subscriptions & issues. While this approach is a significant amount of work, requiring active coordination between editorial and marketing, on-the-spot analytics, great copywriting, and interaction with fulfillment to manage the offers, we have seen it work and strongly recommend all publishers try it. If you’re making even the smallest effort at online audience development, you’re getting a sizable number of unique visitors to your website. There’s gold in them thar archives! And while few publishers have an archive as old and rich as SA’s, most legacy publishers have older content that their subscribers would love to access. During the 10-day campaign, however, they sold nearly $7,546 of subscriptions. Even established brands in the retail space are creating their own magazines – multiplatform publishing run backward, so to speak. Leave a comment with your thoughts. But why spend a ton of money on magazine subscriptions when you can get magazines (and books!) Appeal to Their Rational Side. But during this 10-day campaign, they generated over $38,000 in LTV revenue … a 7x increase. 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